The world’s largest hairstylist event will be held in May 18 to 20,
organized by Intercoiffure Mondial, Intercoiffure Brasil and Hair Brasil

From May 18 to 20, 2008, Rio de Janeiro will host the 20th Intercoiffure World Congress - ICD Rio 2008, the major world hairstylists’ event that will gather a thousand professionals from 50 countries during three days, updating the great trends of the beauty area.

This event is a joint promotion of Intercoiffure Mondial (entity headquartered in Paris that congregates top hairstylists from 3,000 beauty salons in five continents), Intercoiffure Brasil and Hair Brasil – International Beauty, Hair and Esthetics Fair. Being held each four years, in a different world capital, the Congress presents hairstyle fashion trends in addition to promoting integration among professionals from the world’s largest beauty salons.

L’Oréal Professionnel and Wella Professionals - the two giants in the beauty and hair sector – will stand as the exclusive worldwide sponsors of the 20th Intercoiffure Mondial Congress, and will actively participate in the event.

Over six thousand participants from the whole world are expected at ICD Rio 2008. The largest delegations will come from the Japan, United States and Europe, countries that hold a long tradition in this industry, confirming an active participation at Intercoiffure Mondial. Brasil and South American countries will add a Latin touch to the event by presenting their major hairstylists.

World’s Fashion interpreted by best Hairstylists
The InterContinental Rio Hotel will be the official venue to this major event; this is where the congress highest performances will take place: the “Prestige Shows of the World” and the “Gala Shows” will showcase 16 international shows by hairstylists from France, Italy, Germany, Russia, Japan, Chile, Brazil, Oceania, North Europe, Bulgaria and Austria. These presentations will illustrate how the professionals from each country interpret hair techniques and fashion by anticipating innovations in haircut, dyeing, hair doing and trimming.

Socializing on 3 thematic nights
Aiming at promoting relations and interactions among the beauty professionals, the Congress will also offer three great thematic nights in the best Rio de Janeiro sceneries!
Each night will present shows, music and gastronomy inspired by the main ethnic groups that made up Brazil and its inhabitants. The opening night, for instance, will draw its inspiration from the Brazilian Native culture. Environments allusive to the Brazilian fauna, flora and forests will be set in the InterContinental Hotel garden and swimming pool area. The Brazilian Native culture will also be presented through Amazonian typical music, shows and gastronomy. This night will be called “Meeting of Waters”.

Another great moment of the 20th Intercoiffure World Congress will be the Intercoiffure Juniors Show that will gather young hairstylists from 13 countries, including Brazil.

This event will take place at the Sugar Loaf (Pão de Açúcar). On this occasion, this mythic place will be reserved to the participants of ICD Rio 2008. On Morro da Urca, 220 meters high and a dazzling view of the Guanabara Bay, the guests will be welcomed at the covered platforms of Discs Belvedere and at The Discs offering lounges, cocktail area and ballroom. At 8:30 p.m. in the Morro da Urca Theatre for 1,000 people, there will be the Juniors Show, and at the end there will be a show of one Rio de Janeiro’s School of Samba.

The socializing third significative moment of ICD Rio 2008 will be the Gala Dinner on May, 20. The theme associated to the last night will be the European origins of Brazilian people and the celebration of the 200 years of the Portuguese Imperial Family arrival in Brazil. This will be the night for all speeches and homage, directed by Intercoiffure Mondial.
The dinner will end with a wonderful show by Margareth Menezes (a famous singer from Bahia) and her band.